Sr. Product Manager, Instruments and Software
Senior product manager at Cytek Biosciences who owns the strategy, market research, and commercial launch/lifecycle of its flow cytometer instruments and acquisition/analysis software. Works cross-functionally with R&D, sales, and marketing; requires a life-sciences background and hands-on flow cytometry experience.
- Compensation
- Not disclosed
- Location
- Fremont, CA, US
- Work setup
- Not specified
- Seniority
- Senior
- Employment
- Not specified
- Experience
- 2+ years
- Category
- Product
- Posted
Skills
Must have
- Bachelor's degree in Biology, Chemistry, Biochemistry or related discipline, or equivalent education and experience
- 3+ years of product management experience in a related field, including product management and product launch experience in the RUO laboratory instrumentation field
- 2+ years experience in field sales, junior product management, or regional marketing
- Flow cytometry analyzer and/or sorter experience
- 4-5+ years experience in a similar product management, marketing, or business development role including managing a product line, pricing, forecasting, and supply/demand responsibility
- Strong communication (written and verbal), interpersonal, relationship building, analytical, project management, planning, and presentation skills
- Cross-functional team player able to manage and interact with global teams
- Strong customer focus with a demonstrated track record of successful customer interactions
- Able to travel at least 25% of the time
Nice to have
- M.B.A.
- Practical experience in common research cytometry applications including apoptosis, cell health, cell counting, cell cycle
- Working knowledge of various lab and organizational types, including academic labs, cell therapy manufacturing, clinical research organizations
Full description
The Sr. Global Product Manager, Instruments & Software will be the primary driver of the strategic direction and growth for the Solutions Business Unit’s flow cytometer business (instrument, acquisition analysis software, service, and related instrument consumables). S/he is responsible for managing and executing the product and market development including marketing analysis, strategic planning, new product commercialization, marketing communications, and life-cycle management of assigned products. The portfolio consists of the Cytek flow cytometers and associated software focused on instruments and workflows found outside of flow cytometry core facilities.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
To perform this job successfully, an individual must be able to perform essential duties and responsibilities satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Manage the marketing strategy and execution of the flow cytometer cell analyzer business as it relates to the Cytek Biosciences brand, product portfolio, and services
- Development and execution of primary VOC / market research surveys / questionnaires to inform product development and product requirements for new product offerings in the RUO instrumentation space, with focus on flow cytometry
- Develop and deliver product requirements for new instruments and software by leveraging industry experience, voice of customer feedback, primary / secondary market research
- Formulate and develop customer requirements based upon external user insight, and jointly with R&D, translate customer requirements into specific and measurable product requirement specifications
- Participate in core team meetings throughout product development to ensure customer requirements are met
- Develop commercialization and launch plans and materials prior to market launch of any new instrument or software products
- Work collaboratively with other internal stakeholders to ensure integration with reagent and bioinformatics business goals
- Develop, implement and manage new and/or existing products in a portfolio by writing and implementing product marketing plans, participating as the business lead on product development teams, and providing data related to competitors, the market, product positioning, revenue and unit forecasting, and pricing strategies
- Develop recommendations and create business cases for new products and actively manage their commercialization and lifecycle post launch
- Produce and drive credible regional market-based forecasts. Size market opportunities and profit targets for assigned product portfolio
- Generate and nurture leads, grow brand recognition, and stimulate interest in Cytek analyzer products through effective content marketing
- Identify and create effective promotional collateral marketing pieces and fine tune those pieces using ROI analytical tools