Sr Product Manager

Job Description

Job DescriptionPurpose of Role The SPM will drive campaign execution for in-line (mature) products and will later lead new product launch readiness. Reporting to the Marketing Manger of the China Marketing Team, the role will focus on turning in-line brand strategy into campaigns that work in the field. As the new product launch, the focus will be analyzing business opportunities and developing the launch strategy, go-to-market (GTM) plan and brand plans, to unlock business potential across the HIV portfolio.

Key Responsibilities:

• Drive campaign execution for in-line products, from campaign design and material development to field rollout and performance tracking.
• As the launch approaches, support the Marketing Director in launching the new product in China, including launch readiness planning, milestone tracking and cross-functional alignment.
• Develop and maintain the forecast model (FCST) and business assumptions to support launch planning, target setting and resource allocation.
• Turn market understanding and customer insights into a clear GTM strategy and actionable business tactics.
• Keep good communication with external customers and internal stakeholders.
• Strive for execution excellence.
• Build strong product and disease-area knowledge.
• Comply with all relevant company compliance requirements, policies, procedures and work practices.

Key Activities:

• Turn in-line brand strategy into integrated campaigns. Develop key messages, field tools and execution guidance, and track campaign KPIs and business impact.
• Build the forecast model (e.g., patient-based or epidemiology-based), covering patient flow, uptake curve, share and switch assumptions, and pricing/access scenarios. Update it regularly with market data.
• Develop the GTM plan for the new product: target patient segments, priority hospitals and customers, channel strategy, and launch sequencing.
• Design, manage and implement promotional activities and strategic projects to a high standard, meeting timeline and budget goals.
• Develop promotional materials for both in-line products and the new product.
• Provide product and strategy training to sales and other functional teams, and follow up on how tools and campaigns are used in the field.
• Generate insights from market research, competitive landscape and brand performance analysis, and contribute to brand strategy and tactics.
• Pilot innovation projects.
• Coordinate with Medical, Market Access, Commercial Excellence, Strategic Planning, Finance and other cross-functional partners.

Requirements and Capabilities:

• Experienced in a CMKT team, with strong strategic thinking, mature program execution and agile learning capacity.