Sr. Social Media Executive (2-4 years)

Key Responsibilities:Strategy & Planning

● Build a monthly content plan for each brand, organised around topics the target

audience cares about (not internal updates)

● Keep a balanced content mix: thought leadership, education, industry insight, product

and company updates

● Set platform priorities for each brand: LinkedIn, X (Twitter), Instagram, YouTube

Track industry trends, competitors and platform algorithm changes, and turn them

into content ideas

Content Creation

● Write copy suited to each platform: posts, carousels, threads, captions, and LinkedIn

articles and newsletters

● Plan and script short-form video (Reels, Shorts, LinkedIn video), working with

designers and editors from idea to final cut

● Create original formats that make B2B content engaging: explainers, myth-busters,

data stories, POV pieces, industry commentary

● Keep each brand’s voice and visual identity consistent

● Growth, Engagement & Lead Contribution

● Grow a relevant following among the target audience (decision-makers in key

international markets), not just raw follower numbers

● Run community engagement: comments, DMs, engaging with industry voices,

employee and leadership advocacy

● Help leadership build their LinkedIn presence through ghostwritten posts and content

planning

● Work with Sales and Marketing to turn social engagement into qualified enquiries,

using tracked links (UTMs) and clear conversion paths

● Support event, webinar and conference campaigns before, during and after the event

Analytics & Reporting

● Track and report performance every month, focused on reach within the target

audience, engagement quality, website traffic and enquiries, as well as impressions

● Use the data to improve content and drop formats that don’t perform

● Suggest potential post boosts on LinkedIn and Meta when needed

Required Skills

● 2-4 years of hands-on social media experience, preferably in B2B, SaaS, IT

services or tech

● A strong portfolio showing B2B content, video work and results that are not just

vanity metrics

● Excellent written English. You must be able to simplify technical topics for senior

readers

● Proven experience planning and producing short-form video

● Working knowledge of: LinkedIn Page and Campaign Manager, Meta Business

Suite, a scheduling tool (Buffer, Hootsuite or Sprout Social), Canva, a video editor

(CapCut, Premiere Pro or similar), and GA4 with UTM tracking

● Experience running social for more than one brand or client at the same time

● An analytical approach: you can explain why a piece of content worked, not just

that it did

Good To Have

​​​​​​​

● B2B iGaming experience (strong plus), such as platform providers, game

aggregators or iGaming SaaS, marketing technology to operators

● Experience in healthcare or health-tech, including awareness of sensitive

messaging

● Agency background handling B2B tech clients

● Experience ghostwriting for founders or CXOs on LinkedIn

● Experience in international or global B2B markets

● Basic design or motion-graphics skills