Staff Design Researcher, Identity

Come join Intuit as a Staff Design Researcher on the Identity XD team. Identity is where nearly every Intuit customer relationship begins and where it is protected over time. Our team designs how people create and access their Intuit Account, prove who they are, manage their profile and security settings, and invite and manage other people across their business accounts. These experiences span TurboTax, QuickBooks, Credit Karma, and Mailchimp. Getting them right means customers reach the product they came for quickly, feel confident their account is theirs alone, and stay with us as their needs grow, which shows up directly in conversion, retention, and trust.

At Intuit, we're intentionally building AI into how we design, prototype, and ship — and we're committed to equipping our teams to work at the forefront of it. We look for designers who are excited to bring AI into their workflow — using it to move faster, explore further, and save their energy for the decisions that only human judgment and creativity can make. We're looking for designers who are curious, eager to experiment, and excited to continually evolve how they work.

This is the dedicated research role for Identity, reporting to the Group Product Design Manager. You will support the full Identity portfolio, prioritizing with us where to go deep and leading that work yourself. Some examples of the work include understanding how identity should work when our experiences are embedded in third-party AI assistants, how account management scales for larger and more complex businesses, and where customers drop out of authentication funnels. Research is a muscle the whole team uses, and we need an expert in the room to guide how we do it and to raise everyone's bar. Design and product management partner with research to shape the questions and apply what we learn, a data scientist works alongside you on the quant side, and you will have a wider design research community across Intuit to connect with. There is a strong research foundation here to build on, and how research grows in Identity from here is something you will shape.

We are looking for someone with real curiosity about how people navigate moments of trust and verification, who holds a high bar for rigor while moving at product speed, and who can bring the customer into the room when security, regulatory, and growth goals all have a seat at the table.

Responsibilities

• Set the research agenda for Identity: Spot the highest-value questions across the portfolio and prioritize them against business need, capacity, and timing. Bring a clear point of view to roadmap and planning conversations, grounded in what the evidence supports. Advocate with courage for customers, partners, and the business, in a way that brings people with you.

• Lead research across the portfolio: Design multi-study programs that give us durable answers across customer segments, products, and surfaces. Take novel approaches to problems where established methods don't fit, and explain the tradeoffs to partners who are not researchers. Run end-to-end qualitative and quantitative research, including generative interviews, contextual inquiry, concept and usability evaluation, diary studies, surveys, and analysis of behavioral and funnel data. Apply sound sampling, statistical, and experimental design practice so findings carry weight in the decisions that follow. Use AI tools to accelerate recruiting, analysis, and synthesis, with a clear point of view on where they add value and where human judgment keeps the work honest.