Coastal Surf Marketing Manager

DSRT SURF isn't a traditional workplace, and we're not looking for traditional people.

We're building a fast-growing hospitality and lifestyle brand where surfers, guest experience, and high performance come together in a unique way. We're looking for people who thrive in energetic environments, take pride in their work, and want to help build something special from the ground up.

This is a hybrid role with 1 to 2 days per week on-site in Palm Desert. We’re especially looking for candidates based in coastal Southern California.

The Coastal Marketing Manager runs DSRT SURF's marketing department day to day and is responsible for helping shape surf lagoon culture with a perfect wave and experience. Reporting to the VP & General Manager, you'll lead a small, hands-on team made up of our Content & Media Creator and Marketing Coordinator, and own the campaigns that get coastal surfers from Los Angeles, Orange County, San Diego, and beyond to make the drive to the desert. This is an execution-focused role, not a big-picture strategy role. You'll plan the work, keep the team moving, handle PR and partnerships, and make sure every campaign actually gets done and drives bookings.

Responsibilities include:

• Plan and execute marketing campaigns, including seasonal pushes, promotions, session drops, and events
• Build and own the marketing calendar across social, email, website, print, and press
• Manage the Content & Media Creator and Marketing Coordinator, including assigning work, setting priorities, and giving feedback
• Set social media strategy and monthly content themes, and create shot lists for planned shoots
• Write and plan all marketing emails and newsletters, with the Marketing Coordinator building and scheduling them
• Grow and segment our email list, with a focus on coastal surfers, surf clubs, and surf travel audiences
• Write campaign messaging that sounds authentic to surfers and never sounds like a corporate ad
• Own public relations, including writing press releases, pitching surf, travel, and local media, and hosting media visits and interviews
• Build relationships with surf media, journalists, coastal surf shops, surf clubs, surf schools, and surfers
• Manage influencer, ambassador, and athlete partnerships
• Run paid social and digital ad campaigns, including audience targeting and budget tracking
• Review and approve all content and design before it goes out, and keep brand standards consistent across every channel
• Manage the marketing budget
• Track and report on results, including social growth, email performance, press coverage, and bookings driven by marketing
• Coordinate with Sales and Guest Experience so promotions, availability, and sales materials stay aligned