SymphonyAI - Business Development Role - Inside Sales

Job Description :

SymphonyAI is a leader in enterprise AI SaaS solutions across verticals.

In Industrial, we enable manufacturers to turn data silos into real-time insights, reduce downtime, optimize throughput, and empower connected workers.

Our IRIS Foundry platform unifies IT, OT, and edge data into a trusted knowledge graph, and our AI-driven copilots, predictive models, and generative agents deliver actionable intelligence at scale.

We are mission-driven, growth-oriented, and backed by a strong track record, including a $1B commitment from our founding entity.

As we scale our pipeline, we are looking for a driven business development professional to be the critical link between our marketing engine and our sales team.

The Business Development Representative (BDR) Marketing sits at the intersection of Marketing and Sales and owns the conversion of marketing-generated interest into qualified, sales-ready pipeline.

This person is the first human touchpoint for prospects who engage with our website, campaigns, and events.

They follow up quickly and persistently, qualify intent, book meetings for Account Executives (AEs), and ensure every marketing-sourced contact and opportunity is accurately captured and tracked in Salesforce.

This role also carries the marketing operations and reporting responsibilities essential to a high-functioning demand engine: clean data, properly attributed opportunities, and clear reporting on what marketing is sourcing and influencing.

Key Responsibilities :1. Inbound Lead Follow-Up & Qualification :

• Speed-to-lead : Respond to and qualify inbound leads from the website (demo requests, content downloads, contact forms, chat) within defined SLA targets.

• Multi-channel outreach : Engage prospects across email, phone, and LinkedIn to understand needs, assess fit, and gauge buying intent using an agreed qualification framework.

• Cadence management : Build and execute structured, multi-touch follow-up cadences to nurture and convert leads that are not yet sales-ready.

2. Pipeline Generation & AE Handoff :

• Meeting generation : Convert qualified leads into opportunities and book discovery meetings for Account Executives.

• Handoff quality : Conduct clean, well-documented handoffs to AEs, including context, qualification notes, and next steps.

• Account collaboration : Partner with AEs and the marketing team to follow up on high-value target accounts and campaign audiences.

3. Salesforce Data Integrity & Marketing Operations :

• Data capture : Ensure contacts, leads, and opportunities from events and marketing activities are accurately and promptly uploaded and tracked in Salesforce.

• CRM hygiene : Maintain lead, contact, and opportunity records, including source, campaign attribution, status, and follow-up activities.

• List management : Process and de-duplicate post-event and campaign contact lists, and route them to the correct owners and cadences.

4. Marketing-Sourced Pipeline Reporting :

• Attribution reporting : Produce regular reporting on marketing-sourced and marketing-influenced opportunities, conversion rates, and pipeline contribution.

• Funnel metrics : Track and report on lead-to-opportunity conversion, response times, meetings booked, and campaign/event ROI.

• Insights : Surface insights to Marketing and Sales leadership on which sources, campaigns, and events generate the strongest pipeline.

5. Cross-Functional Collaboration :

• Alignment : Work closely with Product Marketing, Demand Generation, and Sales to align on campaign follow-up, target accounts, and messaging.

• Feedback loop : Provide feedback to Marketing on lead quality and campaign performance to continuously improve targeting and content.

• Event support : Support event readiness, including pre-event outreach, on-site/virtual lead capture coordination, and post-event follow-up.

Day-to-Day Activities :

• Monitoring inbound lead queues and responding to new website and campaign leads within SLA.

• Running outbound email, call, and social cadences against marketing-generated and target-account lists.

• Booking and confirming discovery meetings between qualified prospects and AEs.

• Logging all activity, updating lead/opportunity stages, and keeping Salesforce data clean and current.

• Uploading and reconciling event and campaign contacts into Salesforce with correct attribution.

• Updating and reviewing the marketing-sourced pipeline report and sharing weekly metrics.

• Syncing with AEs and Marketing on lead quality, follow-up priorities, and upcoming campaigns/events.

Qualifications :Required:

• 5+ years in a BDR, SDR, inside sales, sales operations, or marketing operations role, ideally in B2B SaaS or technology.

• Hands-on experience with Salesforce (lead/contact/opportunity management, list imports, reports and dashboards).

• Strong written and verbal communication skills and comfort with high-volume, multi-channel outreach.

• Detail-oriented with a demonstrated commitment to CRM data accuracy and process discipline.

• Self-motivated, organized, and metrics-driven, with the ability to manage competing priorities.

Preferred :

• Experience with marketing automation and engagement tools (e.g., HubSpot, Marketo, Outreach, Salesloft, ZoomInfo, LinkedIn Sales Navigator).

• Familiarity with lead qualification and attribution frameworks and marketing-sourced pipeline reporting.

• Interest in industrial AI/ML, manufacturing, IoT/IIoT, or enterprise software.

• Bachelors degree or equivalent practical experience.