Team Lead - Paid Media
- Compensation
- Not disclosed
- Location
- Pune, MH, India
- Work setup
- Onsite
- Seniority
- Lead
- Employment
- Not specified
- Experience
- 3+ years
- Category
- Marketing
- Posted
Skills
Must have
- 3-7 years of hands-on experience running and managing end-to-end paid media campaigns across Meta, LinkedIn, and Google.
- Experience across industries, especially Manufacturing, B2B, B2B SaaS, and Real Estate. D2C exposure is a plus.
- Working knowledge of AI tools, connectors, and MCPs across the paid media value chain (planning/strategising, execution, optimization, reporting and analytics), with real examples of use.
- Understanding of ABM for B2B: how campaigns are strategized, executed, and reported.
- Understanding of North Star Metrics across industries and companies, especially D2C and B2B SaaS, and the ability to translate them into campaign goals and KPIs.
- Strong command of GTM, GA4, and CRM integrations.
- Prior experience leading or mentoring a team.
Nice to have
- Agency background.
- Experience with marketing automation and CRM-based lead quality optimization.
- Dashboard-building experience in Looker Studio or similar tools.
Full description
Team Lead, Paid Media
Location: Pune (Work from Office) | Experience: 3-7 years | Reports to: Co-Founder Technology & Operations
About Amura
Amura Marketing is a growth marketing company delivering end-to-end marketing and sales solutions to leading brands across the globe. Our philosophy, “Marketing Engineered,” brings together design, engineering, and technology. Led by engineers-turned-entrepreneurs, Amura is building a global name in digital marketing and marketing technology, with end-to-end AI-native automation across marketing and sales operations.
Role Overview
We are looking for a Paid Media Team Lead with 3+ years of hands-on experience running high-budget campaigns on Google Ads, Meta, and LinkedIn Ads. You will lead a team of 7-8 across industries and drive an AI-enabled way of working across the paid media value chain: planning, execution, optimization, and reporting.
Key Responsibilities1. Strategy and Planning
- Build full-funnel paid media strategies tailored to each client’s industry, business model, and goals.
- Understand North Star Metrics and identify key strategies based on each client’s GTM and industry/sub-industry trends.
- Plan budgets, channel mix, audiences, and creative strategy across branding, lead generation, and conversion.
- Drive month-on-month performance improvement and higher ROI.
2. Execution and Optimization
- Plan, launch, and optimize campaigns across Google Ads, Meta, and LinkedIn Ads.
- Use data to refine targeting, bidding, budget allocation, and creatives.
- Run a repeatable optimization loop: know the key indicators to review regularly, the strategies to act on them, and the automations that streamline the process.
- Optimize the full funnel, from creative testing to conversion tracking and lead quality, for downstream outcomes rather than top-of-funnel volume.
3. Account-Based Marketing (ABM)
- Design ABM campaigns for B2B clients: target account lists, tiering, account-level audiences, and LinkedIn and Google account targeting.
- Align ABM programs with Sales and Business Development on messaging, sequencing, and handoffs.
- Report on account reach, engagement, buying-committee penetration, pipeline influenced, and revenue sourced.
4. AI-Enabled Paid Media Operations
- Use AI tools, connectors, and MCPs across the value chain:
- Planning and strategy: research, audience and competitor analysis, media plans, forecasting.
- Execution: campaign builds, ad copy and creative variants, bulk operations, QA.
- Optimization: anomaly detection, budget pacing, search term and placement analysis, test analysis.
- Reporting and analytics: automated dashboards, performance summaries, insight generation.