Optimum Brew
Team Lead – SEO & Automation
- Compensation
- Not disclosed
- Location
- Surat, India
- Work setup
- Not specified
- Seniority
- Lead
- Employment
- Not specified
- Experience
- 1+ years
- Category
- Marketing
- Posted
Skills
Must have
- SEO Tools: Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog
- AI & Automation: ChatGPT, Jasper, Surfer, Frase, Zapier, Make (Integromat), Google Sheets automation
- Content SEO: E-E-A-T, keyword optimization, SERP analysis, on-page SEO
- Technical SEO: Site audits, Core Web Vitals, schema markup, crawling/indexing optimization
- Off-Page SEO: Backlink analysis, link-building strategy, outreach coordination
- Analytics & Reporting: Google Data Studio, Excel/Sheets, Looker Studio
- CMS Platforms: WordPress, Webflow, Shopify (basic knowledge)
- Automation & APIs: No-code/low-code tools, basic API integration knowledge
- Basic Coding (Bonus): Familiarity with HTML, CSS, and optionally Python or JavaScript for SEO automation
Full description
- We are seeking a results-driven, technically sound, and automation-savvy Team Lead – SEO & Automation to spearhead our organic growth efforts. This role is ideal for someone who can lead a team, build scalable systems, and drive outcomes through modern SEO strategies, automation pipelines, and AI-powered tools.
- As the SEO Lead, you’ll be responsible for crafting and executing a data-driven SEO strategy, optimizing content and technical SEO performance, automating key workflows, and coaching a high-performing team.
Primary Objectives
- Drive measurable growth in organic traffic and keyword rankings across platforms.
- Lead and mentor a high-performing SEO team to execute scalable strategies and achieve performance targets.
- Design and implement automated SEO workflows using AI tools, no-code platforms, and APIs.
- Ensure all SEO efforts align with business goals, user intent, and the latest algorithm updates.
- Integrate AI and automation into content creation, technical audits, and SEO analysis to increase efficiency.
- Maintain a high standard of technical, on-page, and content SEO, ensuring compliance with E-E-A-T and Core Web Vitals.
- Deliver consistent insights and reporting on SEO KPIs, including traffic, rankings, conversions, and engagement.
Roles & Responsibilities
- Lead and mentor SEO, content, and outreach teams.
- Develop and execute scalable SEO strategies.
- Automate SEO workflows using AI and no-code tools.
- Conduct technical audits and implement fixes.
- Optimize content for keywords, E-E-A-T, and SERP intent.
- Use AI tools for content creation and analysis.
- Monitor KPIs using GA4, GSC, Ahrefs, SEMrush, etc.
- Perform competitor and backlink analysis.
- Collaborate with product and dev teams for on-page SEO.
- Stay updated on algorithm changes and SEO trends.
Requirements
- SEO Tools: Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog
- AI & Automation: ChatGPT, Jasper, Surfer, Frase, Zapier, Make (Integromat), Google Sheets automation
- Content SEO: E-E-A-T, keyword optimization, SERP analysis, on-page SEO
- Technical SEO: Site audits, Core Web Vitals, schema markup, crawling/indexing optimization
- Off-Page SEO: Backlink analysis, link-building strategy, outreach coordination
- Analytics & Reporting: Google Data Studio, Excel/Sheets, Looker Studio