The Care Den - Social Media Intern

Social Media Intern Mom of My Mom / The Care Den Mom Of My Mom began as a digital journal documenting the experience of caring for a parent with dementia. What started as a personal story has grown to over 900,000 caregivers across social media platforms. From that community grew The Care Den, a private, caregiver-led online space where caregivers can find support, resources, and connection with others navigating similar journeys. Our work centers on honesty, storytelling, and advocacy for caregivers. Through social media, we help caregivers feel seen, understood, and less alone.

Social Media Intern

As a Social Media Intern, you will support the growth and storytelling of two platforms: Mom of My Mom and The Care Den. This role involves helping translate meaningful conversations happening with the caregiver community into engaging social media content. You will assist in identifying trends, shaping storytelling for retention, and helping expand the reach of caregiver-centered conversation online. This role requires creativity, attention to emotional nuance, and the ability to work with sensitive topics thoughtfully.

What You Will Do

● Scan comments from high performing posts and identify repeated phrases or themes that can be turned into carousel posts or future content.

● Identify recurring topics and emotional themes emerging inside The Care Den community.

● Suggest content ideas based on current caregiving conversations and cultural moments.

● Help repurpose long-form storytelling into shorter social media formats.

● Assist in creating visually engaging content from existing ideas.

● Collaborate on post between Mom Of My Mom and The Care Den when relevant

● Track which posts lead to Care Den membership conversions

● Help structure storytelling for stronger audience retention

● Draft threads post and short form reflections based on discussion topics from the community

● Assist in identifying emerging caregiving trends and conversations across social platforms.

What You Should Have

● Strong writing and storytelling skills

● Interest in caregiving, community-building or health advocacy

● Familiarity with Instagram, Threads, and TikTok platforms

● Ability to analyze engagement patterns and audience behavior

● Creativity in turning real conversations into content

● Sensitivity when working with emotionally complex topics

● Strong organizational and communication skills

Learning Opportunity

This internship offers the opportunity to learn directly from a creator who has built multiple social media platforms and a community-centered business.

Interns will gain experience in:

● Audience growth strategy

● Community centered storytelling

● Content analysis and performance tracking

● Converting social media engagement into membership communities

These skills are highly transferable to careers in media, marketing, advocacy, and digital storytelling.

More Details

Location: Remote

Start Date: Determined by LA-Tech

Hours per week: TBD

Duration: 160 hours

Our Values

Honesty - We tell the truth about caregiving

Humanity - Caregivers deserve to be seen as whole people, not heroes

Community - No one should have to do this alone

Compassion - We approach caregiving with empathy and understanding Lived Experience - The voice of caregivers guide everything we build

Equal Opportunity

Mom Of My Mom and The Care Den value diversity, inclusion, and lived experience. Caregiving touches people from every background, and we welcome applicants of all identities and perspectives.

All content ideas will be reviewed before publishing to ensure they align with the voice and mission of the platform.

LA County Subsidy Eligible Position Information

Subsidy roles require students to have an LA County based address, and be between the ages of 18-24 years old. Once you are placed in a subsidy eligible position you will be required to present the following documents to processed in a Youth Center (AJCC):

• Identification (School or State ID).

• Social Security Card (Please ensure that it is signed).

• Birth Certificate.

• Proof of Los Angeles County Residency, including a postmarked date (Report Card, Transcripts, or any mail that is under the applicant’s name).

• Proof of COVID-19 Vaccination OR valid medical/religious exemption.

• The Youth Center (AJCC) will be paying you for 160 completed hours.

• You will be required to submit timesheets to your youth center (AJCC) to be paid for your time worked.

NOTE: IF YOU WERE ALREADY PLACED IN A SUBSIDY ELIGIBLE POSITION, YOU WILL NOT BE ABLE TO QUALIFY FOR ANOTHER SUBSIDY ELIGIBLE POSITION UNTIL JULY 1ST.

💡 Need help with your resume? Check out our resume checklist here! Have More Questions? Email us at internships@la-tech.org.