Trade Marketing Specialist
- Compensation
- Not disclosed
- Location
- Not listed
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Full time
- Experience
- 2+ years
- Category
- Marketing
- Posted
Skills
Must have
- Bachelor’s degree in Marketing, Business, Food Technology or related field.
- Minimum 2 years of experience in FMCG or Foodservice marketing/trade marketing in a multinational environment.
- Excellent communication, presentation and stakeholder management skills.
- Strong analytical skills with the ability to interpret sales, customer and market data.
- High attention to detail and strong brand sensitivity; ability to act as a brand guardian.
- Hands-on, proactive, solution-oriented mindset with strong ownership.
- Proficiency in English and Turkish.
- Willingness and ability to travel up to 75% of the time for field execution, distributor visits and customer activations.
Full description
**Requisition ID: 66193
Position Type: FT Permanent
Workplace Arrangement: #LI-Onsite **
About Kerry
Kerry is the world's leading taste and nutrition company for the food, beverage and pharmaceutical industries. Every day we partner with customers to create healthier, tastier and more sustainable products that are consumed by billions of people across the world. Our vision is to be our customers' most valued partner, creating a world of sustainable nutrition. A career with Kerry offers you an opportunity to shape the future of food while providing you opportunities to explore and grow in a truly global environment.
About the role
Foodservice is a key strategic growth platform for Kerry Group, playing a critical role in delivering our long-term growth vision. DaVinci Gourmet, as one of Kerry’s flagship global brands, requires strong, consistent and premium execution across all customer touchpoints.
The Trade Marketing Specialist reports directly to the Turkey Foodservice Brand Manager and plays a critical role in delivering DaVinci Gourmet’s brand, trade execution and customer experience strategy in Turkey. The role partners closely with Head of Sales, distributor teams and regional stakeholders to translate brand strategy into practical, customer-centric trade marketing actions while acting as a brand guardian, ensuring all executions strictly follow DaVinci Gourmet’s global identity, positioning and guidelines.
This role requires extensive travel (approximately 75%) across Turkey to support distributor collaboration, customer activations, trade shows, menu execution, field audits and visibility initiatives. The candidate must be comfortable working in a high-mobility, field-focused environment and managing multiple priorities while traveling.
Key responsibilitiesBrand & Trade Marketing Execution
- Support the execution of annual DaVinci Gourmet marketing plans, including NPD launches, trade promotions, menu updates, sampling programs and visibility initiatives.
- Execute best-in-class trade activations, sampling programs, menu updates and visibility initiatives across HORECA and distributor networks.
- Manage POSM, branded equipment, menu boards and all visibility materials ensuring 100% brand guideline compliance.
- Support the implementation 360° marketing campaigns and funnel strategies across all touchpoints (digital, trade, distributor, customer).
- Tool creation for measurement of effectiveness for market activation
- Conduct regular field visits (approx. 75% travel) for execution quality, visibility, menu accuracy and customer experience.