User Acquisition Manager | Talent Pool
- Compensation
- Not disclosed
- Location
- Not listed
- Work setup
- Remote
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 3+ years
- Category
- Not specified
- Posted
Skills
Must have
- 3+ years of hands-on performance marketing / user acquisition experience.
- Proven experience managing and scaling campaigns across one or several major acquisition platforms: Meta (Facebook/Instagram), TikTok, Snapchat, Google Ads, Microsoft Ads, DSPs, or similar platforms.
- Strong understanding of performance marketing across WEB and/or APP environments.
- Deep understanding of key performance metrics: CPA, CPI, CPL, CAC, ROAS, CVR, CTR, CPM, CPC, AOV, LTV.
- Experience managing significant advertising budgets and scaling campaigns while maintaining profitability and efficiency.
- Strong testing methodology with a hypothesis-driven approach across creatives, audiences, offers, bidding strategies, and placements.
- Understanding of attribution and measurement across web and/or app environments.
- Experience with analytics and tracking tools such as GA4, Adjust, AppsFlyer, pixels/events, postbacks, and UTMs.
- Ability to identify performance drop-offs across the funnel and propose improvements to landing pages, offers, creatives, and acquisition strategy.
- Strong analytical and spreadsheet skills using Google Sheets / Excel.
- Ability to translate campaign data into clear insights, reports, and actionable next steps.
- Highly organized, proactive, and comfortable working in a fast-paced test-and-learn environment.
Full description
At Point2Web, you join a performance-driven marketing company focused on delivering real results for advertisers.
Since 2019, we’ve been building scalable growth systems that combine media buying, creative production, and CRO into one integrated structure. We work directly with leading platforms such as Meta, TikTok, Google, Microsoft, and Snapchat, operating where performance truly matters — inside the advertising ecosystem itself.
What makes Point2Web different is how we work:
Excellent service. Total commitment. Driving innovation. Focus on the team. Openness & honesty.
We are structured by vertical expertise, which means you collaborate with professionals who understand the exact monetization models, compliance sensitivities, and scaling mechanics of the markets they operate in.
If you’re looking for an environment where expertise is valued, performance is engineered, and growth is continuous, Point2Web is built for you.
**About this opportunity
We’re always interested in connecting with strong User Acquisition Managers / Performance Media Buyers** who have hands-on experience building, optimizing, and scaling performance campaigns.
This is an evergreen opportunity and part of our Talent Pool, rather than an active hiring process for an immediate opening.
By applying, you can introduce yourself to our recruitment team and share your experience with us. When a relevant User Acquisition opportunity opens at Point2Web, we’ll be able to reach out directly and discuss the role with you.
Depending on your background, future opportunities may focus on Paid Social, Search, DSP, Web or App acquisition across platforms such as Meta, TikTok, Snapchat, Google, Microsoft, and others.
Requirements
- 3+ years of hands-on performance marketing / user acquisition experience.
- Proven experience managing and scaling campaigns across one or several major acquisition platforms: Meta (Facebook/Instagram), TikTok, Snapchat, Google Ads, Microsoft Ads, DSPs, or similar platforms.
- Strong understanding of performance marketing across WEB and/or APP environments.
- Deep understanding of key performance metrics: CPA, CPI, CPL, CAC, ROAS, CVR, CTR, CPM, CPC, AOV, LTV.
- Experience managing significant advertising budgets and scaling campaigns while maintaining profitability and efficiency.
- Strong testing methodology with a hypothesis-driven approach across creatives, audiences, offers, bidding strategies, and placements.
- Understanding of attribution and measurement across web and/or app environments.
- Experience with analytics and tracking tools such as , pixels/events, postbacks, and UTMs.