UX Writer

Reporting to the Director of Product Design, the UX Writer writes the content inside GS1 Canada's ecosystem of digital products. This is a functional ownership role, not a service role: you are accountable for content outcomes on the products you support, from problem definition through delivery and measurement.

You partner with Product Design, Product Management, Engineering, Business Analysis, and the translation team, working in alignment with GS1 Canada's product development lifecycle standard. You are equally comfortable writing copy for complex workflows, holding terminology consistent across products, and defending a wording decision with evidence.

Content Strategy

• Set the content approach for a product or flow before writing begins: what the user needs to know, when, and in what order.
• Shape the narrative of complex, multi-step journeys — onboarding, publication, remediation — so a flow reads as one story rather than a series of unrelated screens.
• Decide where the product should say more, say less, or say nothing at all.
• Make the case for content changes that move a metric: task completion, support volume, data quality.

UX Writing

• Own the words on screen: page titles, navigation, buttons, form labels, helper text, tooltips, empty states, confirmations, and system messages.
• Write for every state a screen can be in — empty, loading, partial, error, permission-denied, zero, one, and many — not only the happy path.
• Turn complex, data-heavy workflows into language a non-expert can act on.
• Write error and validation messages that say what happened, why, and what to do next.
• Write with impact: copy that carries the weight of the moment it appears in, from a first-run welcome to a failed publication.

Standards and Terminology

• Apply and help maintain GS1 Canada's UX copywriting standards, and propose updates as new patterns emerge.
• Maintain the product terminology register: the plain-language labels we use on screen for governed domain concepts.
• Work with the Data team, whose Single Data Model governs our domain vocabulary, and with Corporate Affairs on the shared glossary.
• Contribute content guidance to design system components so correct content becomes the default for every team building on the system

Content in Delivery

• Prepare copy for development: final text, string keys, character limits, and states, delivered with the work item rather than pulled from a design file.
• Apply the Content Readiness checklist before stories enter a sprint, and raise content that is not ready.
• Run a content pass on staging before release, and file content defects in Azure DevOps alongside functional defects.

Accessibility Content