5+ years of experience in Marketing, Market Strategy, or Business Development
5+ years of experience developing and executing go-to-market or strategic initiatives that drive sales growth through differentiated value propositions
Nice to have
Bachelor’s degree in Bachelor's degree in Engineering, Business, Sales/Marketing, or related discipline.
Experience with Salesforce.com sales opportunity and lead management tool
Ability to lead and influence multi-functional teams to resolve vertical and client-specific complex problems.
Proven ability to influence and work effectively across all levels of the organization.
Stay highly organized and rigorously prioritize while managing detail while also being able to manage multiple priorities in ambiguous situations.
Possess excellent communication skills, both written and verbal, across a broad audience. Includes the ability to communicate with technical and non-technical teams effectively.
Strong negotiation skills ability to understand contractual, and legal language.
Excellent project management skills and execution.
Extensive Industry and product knowledge
Strong collaboration and team leadership
Ability to quickly adapt and adjust approach and solution to customer needs
Ability to deliver software / recurring sales
Advanced level skills with Microsoft Office (Excel, Word & PowerPoint)
Full description
About Carrier
Carrier Global Corporation, global leader in intelligent climate and energy solutions, is committed to creating innovations that bring comfort, safety and sustainability to life. Through cutting-edge advancements in climate solutions such as temperature control, air quality and transportation, we improve lives, empower critical industries and ensure safe transport of food, lifesaving medicines and more. Since inventing modern air conditioning in 1902, we lead with purpose: enhancing the lives we live and the world we share. We continue to lead because of our world-class, inclusive workforce that puts the customer at the center of everything we do. For more information, visit corporate.carrier.com or follow on Carrier social media at @Carrier.
About This Role
The Vertical Market Manager (VMM), Data Centers role is responsible for developing and executing Carrier's growth strategy within the data center market. This role serves as an industry subject matter expert, bringing deep market intelligence, customer insights, and strategic guidance to help Carrier expand share of wallet, improve customer outcomes, and accelerate growth across equipment, controls, service, digital, and lifecycle solutions.
VMM partners closely with Sales Leaders, Strategic Account Managers, Product Management, Marketing, and Business Unit leaders to shape go-to-market strategies, influence solution roadmaps, support strategic customer opportunities, and strengthen Carrier's position as a trusted advisor within the data center industry.
What Success Looks like in the Role
Success in this position will be measured by the individual's ability to influence revenue growth, expanded share of wallet within strategic accounts, improve Carrier's market position in the Data Center vertical, support accelerated pipeline development, and strengthen customer and industry relationships across the segment.
Key outcomes include:
Development and adoption of vertical growth strategies and sales playbooks.
Increased executive-level customer engagement and customer intimacy.
Enhanced Carrier visibility and credibility within the Data Center industry.
Influence on portfolio, solution, and innovation roadmaps aligned with market needs.
Strengthened collaboration across sales, product management, marketing, and business units to achieve growth objectives.
Influence increased revenue and pipeline across priority Data Center accounts.
Impact improved penetration and share of wallet within strategic customers.
Develop and maintain the Data Center Vertical Strategy, including growth priorities, target subsegments, customer segmentation, and go-to-market motions.
Serve as Carrier's internal subject matter expert on data center trends, investment patterns, customer priorities, regulatory developments, and competitive dynamics.
Monitor and communicate key leading and lagging indicators, including TAM, SAM, construction activity, market growth, and competitive positioning.
Deliver actionable market intelligence and recommendations that inform vertical priorities, resource allocation, and growth investments.
Sales Enablement & Growth Acceleration
Partner with Strategic Account Managers and Enterprise Account teams to develop and execute account growth strategies focused on share-of-wallet expansion.
Support high-value customer pursuits by providing industry expertise, business insights, outcome-based value propositions and aligned pitch materials.
Develop vertical-specific sales tools, playbooks, and customer engagement frameworks.
Identify and prioritize strategic opportunities across existing and target accounts.
Support the IPMT process for Hyperscale and Colocation customer subsegments.
Customer Insights & Account Planning
Conduct market, customer, and account-level research to identify customer business drivers, investment priorities, and growth opportunities.
Develop executive-ready account profiles, industry insights, and customer briefing materials.
Guide customer segmentation, tiering, and account prioritization efforts.
Solution Strategy & Portfolio Development
Partner with Product Management and Business Units to identify solution gaps, emerging needs, and future growth opportunities.
Leverage Voice of Customer, Voice of Field, Salesforce data, and external research to inform roadmap priorities.
Develop business cases and market assessments supporting innovation and portfolio development.
Marketing & Demand Generation
Collaborate with Marketing and Demand Generation teams to build integrated vertical marketing plans.
Develop thought leadership, industry content, customer-facing presentations, and executive messaging.
Support demand generation campaigns and strategic customer outreach initiatives in partnership with Marketing and Demand Generation teams.
Industry Leadership & Relationship Development
Represent Carrier at industry conferences, associations, advisory boards, and customer events.
Build and maintain relationships with key industry stakeholders, consultants, owners, operators, and ecosystem partners.
Lead executive engagement initiatives, including customer roundtables, quarterly business reviews, and Carrier Intelligent Building Customer Briefing Center tours and meetings.
Travel Expectations:
Approximately 25-40% travel required to support customer engagement, industry events, and team collaboration.
Required Qualifications
Bachelor’s degree
5+ years of experience in Marketing, Market Strategy, or Business Development
5+ years of experience developing and executing go-to-market or strategic initiatives that drive sales growth through differentiated value propositions
Ability to travel 25% - 40% domestic
Preferred Qualifications
Bachelor’s degree in Bachelor's degree in Engineering, Business, Sales/Marketing, or related discipline.
Experience with Salesforce.com sales opportunity and lead management tool
Ability to lead and influence multi-functional teams to resolve vertical and client-specific complex problems.
Proven ability to influence and work effectively across all levels of the organization.
Stay highly organized and rigorously prioritize while managing detail while also being able to manage multiple priorities in ambiguous situations.
Possess excellent communication skills, both written and verbal, across a broad audience. Includes the ability to communicate with technical and non-technical teams effectively.
Strong negotiation skills ability to understand contractual, and legal language.
Excellent project management skills and execution.
Extensive Industry and product knowledge
Strong collaboration and team leadership
Ability to quickly adapt and adjust approach and solution to customer needs
Ability to deliver software / recurring sales
Advanced level skills with Microsoft Office (Excel, Word & PowerPoint)
Pay Range
The annual salary for this position is between $117,500.00 - $234,500.00 annually. Factors which may affect pay within this range include, but are not limited to, skills, education, experience, and other unique qualifications of the successful candidate. The pay range will not be below the minimum wage applicable to the jurisdiction in which the applicant is to be employed.
Other Compensation
This position is entitled to short-term cash incentives, subject to plan requirements.
Benefits
Employees are eligible for benefits, including:
Health Care Benefits: Medical, Dental, Vision; Wellness incentives
Retirement Benefits
Time off and Leave: Paid vacation days, up to 15 days; paid sick days, up to 5 days; paid personal leave, up to 5 days; paid holidays, up to 13 days; birth and adoption leave; parental leave; family and medical leave; bereavement leave; jury duty leave; military leave; purchased vacation
Disability: Short-term and long-term disability
Life Insurance and Accidental Death and Dismemberment
Tax-Advantaged Accounts: Health Savings Account; Health Care Spending Account; Dependent Care Spending Account
Tuition Assistance To learn more about our benefits offering, please click here Work with us | Carrier Corporate. The specific benefits available to any employee may vary depending on state and local laws and eligibility factors, such as date of hire and the applicability of collective bargaining agreements.
Carrier EEO Statement and Accommodations Process
Carrier is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status or any other applicable state or federal protected class. Carrier provides affirmative action in employment for qualified individuals with a Disability and Protected Veterans in compliance with section 503 of Rehabilitation Act and the Vietnam Era Veterans' Readjustment Assistance Act.
If you require a reasonable accommodation to complete the application process, participate in an interview, or otherwise engage in the hiring process, please contact us at Carrier.Recruiting@carrier.com. We will make every effort to meet your needs in accordance with applicable laws.
Application Deadline
Applications will be accepted for at least 3 days from Job Posting Date: 21 October 2026
Job Applicant's Privacy Notice
Please click on the link to review the Job Applicant Privacy Notice.
Use of AI
Technology-enabled tools may support parts of the recruitment process, with oversight by people.