Vertical Marketing Manager, Home Services
- Compensation
- Not disclosed
- Location
- Atlanta, GA (Hybrid)
- Work setup
- Hybrid
- Seniority
- Not specified
- Employment
- Contract
- Experience
- 4+ years
- Category
- Marketing
- Posted
Skills
Must have
- BS/BA and 4–6 years of experience in a strategic marketing role, with direct experience in home services tech, the trades, field service software
- A track record of owning a strategy end to end and being accountable for the results, not just executing someone else's plan
- Strong analytical instincts and genuine comfort with data — you can get to the story behind the metric and build a case around it
- Excellent written and verbal communication, and the confidence and presence to represent your point of view to senior leaders and to external audiences
- Demonstrated ability to influence and align cross-functional partners without formal authority
- Comfort operating in a fast-moving environment where you'll prioritize, make tradeoffs, and shift between strategic thinking and hands-on execution in the same day
Full description
The Position
CallRail is a lead engagement platform: we show businesses which marketing drives their calls, forms, and chats, and we help them answer, qualify, and route those leads around the clock. Home services is one of our largest and fastest-moving markets, and we're looking for a Vertical Marketing Manager to own it. Think of the role as general manager for home services: you set the strategy, you own the number, and you're the company's go-to on this market.
You'll build the home services personas, positioning, and messaging, verticalizing our go-to-market narrative for this audience. From there you'll partner with demand generation, customer marketing, and content on how it comes to life, and work closely with sales, product, and leadership on what we build and say. Expect roughly equal parts strategy and execution.
Home services is not one market, though. A roofer, an HVAC contractor, a remodeler, and a landscaper run different businesses with different seasons, job values, and buying triggers. Building a real strategy for each priority subvertical, rather than one generic story, is where this role makes its biggest impact.
What You'll Do
- You act like an owner. Home services is your line of business. You know its performance, its risks, and its opportunities inside and out, and you carry the accountability that comes with it.
- You bring an informed point of view. You represent home services in cross-functional and leadership conversations, and your perspective carries weight because it's grounded in real expertise — what customers are telling you, what the data shows, what competitors are doing.
- You advocate for what your market needs. You don't wait for a door to open; you open it. When you see something we need in order to win in home services, you build the case for it, bring the rationale and the numbers, and champion it until it gets a real decision.
- You go deep. You're genuinely curious about this industry, its buyers, and the forces shaping it. You want to keep learning, testing, and refining what works.
What You'll Own
Home services strategy and business performance
- Own the go-to-market strategy for CallRail's home services business, including which subverticals we prioritize, how we position and message to them, and the plan to hit our acquisition and revenue goals
- Live in the numbers that define the health of the business: customers, new MRR, churn, ARPU, conversion rate, and product adoption. You'll spot emerging trends and issues early, work cross-functionally to understand what's driving them, and bring a plan when one is needed.
- Report on performance to leadership with the insight and executive presence to explain what's changing, what it means, and what you're doing about it