Vice President - Head of Global Brand Campaign Development

Job Description

This role must be based in Denmark full time.

Can you help us bring the LEGO Brand to new heights?

Bring your experience in leading ground-breaking campaigns for world class Brands, your creative eye and sharp critical thinking to lead a team of passionate brand builders.

Core Responsibilities

• Lead the development of global LEGO Brand campaigns, from strategic ignition down to local execution.

• Inspire and lead a multi-functional team of experts and drive a flawless process that makes each expertise shine.

• Develop the strategic framework to inform audiences and channels prioritization based on The LEGO Group’s Brand strength tracking tool.

• Recommend the campaign roadmap to achieve The LEGO Group’s ambitions.

Play your part in our team succeeding

The Global Brand Development team governs, coordinates and build the growth of the LEGO Brand’s strength across the world. Even if the Brand is being built by.

Do you have what it takes?

• Demonstrated commercial experience in Global brand campaign development, in a strategic or creative capacity.

• Proven brand building campaign development experience at global level.

• Experience in jaws dropping brand activations and event.

• People and thought leadership experience.

NICE TO HAVE:

• Understanding of pop and youth cultures.

• C-level stakeholder management.

• Experience (or personal taste) for kids culture, media usage and brands.

#LI-KM3

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.