Vice President of Electric Power

The Vice President of Electric Power is a senior leadership role responsible for driving the overall strategy, growth, and profitability of the dealership’s electric power business. This includes oversight of sales, rental operations, and aftermarket support across generators, switchgear, and related power solutions. This position demands a robust commercial acumen, proven operational leadership, and comprehensive industry expertise to drive market expansion and deliver exceptional client solutions.

Strategic Leadership

• Develop and execute a comprehensive electric power strategy aligned with dealership and Caterpillar objectives
• Drive revenue growth, profitability, and market expansion across all electric power segments
• Identify new business opportunities, partnerships, and emerging market trends
• Lead annual business planning, forecasting, and performance tracking

Sales Leadership

• Oversee sales of:
• New and used generators
• New switchgear and power distribution solutions
• Establish pricing strategies, sales targets, and go-to-market plans
• Build and maintain strong relationships with key clients, contractors, engineering firms and end users
• Ensure alignment with Caterpillar programs, standards, and initiatives

Rental Operations

• Lead electric power rental business, including fleet strategy, utilization, and ROI
• Optimize rental fleet mix (generators, switchgear, accessories) based on market demand
• Drive rental revenue growth through strategic account development and project opportunities
• Ensure operational efficiency, safety, and high equipment availability

Parts & Service Operations

• Oversee aftermarket parts and service sales and operations
• Ensure high levels of client satisfaction through responsive service and support
• Drive service contract growth, preventative maintenance programs, and uptime solutions
• Improve operational performance, technician productivity, and service profitability

Team Leadership & Development

• Lead and develop high-performing sales, rental, and service teams
• Establish a culture of accountability, safety, and continuous improvement
• Recruit, mentor, and retain top talent within the electric power division
• Foster cross-functional collaboration with other dealership departments

Financial & Operational Management

• Manage P&L for the electric power division
• Monitor key performance indicators (KPIs) and implement corrective actions as needed
• Ensure efficient use of assets, inventory, and working capital
• Maintain compliance with all safety, environmental, and regulatory requirements