Vice President of Sales
- Compensation
- Not disclosed
- Location
- United States
- Work setup
- Remote
- Seniority
- C level
- Employment
- Contract
- Experience
- Not specified
- Category
- Sales
- Posted
Skills
Must have
- Significant experience selling automotive technology products or services directly to franchised automotive dealerships (Tier 3), including both large dealer groups and individual rooftops.
- Proven success leading a sales organization focused on the automotive dealership market.
- Strong understanding of automotive retail operations, dealership economics, and the purchasing and decision-making processes of dealer principals, general managers, fixed operations leaders, and deale
- Demonstrated success building, developing, and leading high-performing sales
- teams, including inside sales organizations.
- Experience selling recurring-revenue technology products, SaaS, or technology- enabled services to dealerships.
- Proven ability to manage both transactional sales to individual dealerships and complex sales involving large dealer groups.
- Strong capabilities in sales forecasting, pipeline management, sales processes, and performance measurement.
- Demonstrated success recruiting, coaching, and retaining successful sales professionals.
- Strong leadership, communication, relationship-building, and analytical skills.
- Proficiency with Salesforce or a comparable CRM platform.
Nice to have
- Experience in automotive AI, dealership CRM, BDC services, lead management, customer engagement, or related dealership technologies.
- Established relationships with dealer groups and decision-makers across the automotive retail industry.
- Experience working in a private equity-backed or high-growth organization.
- Familiarity with structured sales methodologies and sales enablement programs.
- Demonstrated success scaling sales organizations and delivering measurable improvements in revenue growth, productivity, and sales performance.
Full description
Automotive Dealership Technology & Services Experience RequiredLocation: Remote, United States (Eastern or Central time preferred)
Reports to: Chief Executive Officer
About Better Car People
Better Car People is a leading provider of AI-powered technology, customer engagement services, and training solutions for automotive dealerships.
We help dealerships sell more vehicles, improve service operations, increase customer retention, and deliver a better customer experience. Our solutions include AI-powered voice and lead response technology, outsourced Sales and Service BDC services, customer loyalty programs, and professional training. We serve more than 1,600 dealerships nationwide and work with leading automotive manufacturers, including General Motors, Ford, and Stellantis.
Backed by Abry Partners, we are investing in our technology, our people, and our ability to serve a growing automotive retail market.
The Opportunity
We are seeking an experienced Vice President of Sales to lead and grow our direct sales organization, with responsibility for new business across individual dealerships and large dealer groups throughout the United States.
Reporting directly to the CEO and serving as a member of the executive leadership team, this individual will be responsible for developing and executing our sales strategy, leading our sales organization, and driving consistent, predictable revenue growth.
The VP of Sales will lead an established inside sales team of approximately ten representatives, supported by sales development and revenue operations resources. Most selling is conducted by phone and video, with direct engagement on strategic
dealer group opportunities.
This is a hands-on leadership role for someone who enjoys building high-performing teams, developing sales talent, improving sales execution, and driving results.
We are specifically seeking a leader with significant experience selling automotive technology or services directly to dealerships (Tier 3), including both large dealer groups and individual rooftops. The ideal candidate understands how dealerships operate, how purchasing decisions are made, and what it takes to build lasting relationships in the automotive retail market.
This is an opportunity to help scale an established business with a strong customer base, valuable manufacturer relationships, and an expanding portfolio of technology and services.
Key Responsibilities
- Sales Leadership and Revenue Growth
- Lead the direct sales organization, with responsibility for achieving new business revenue and bookings targets.