VP, Operations - Sales & Loyalty Center

Our client is a nationally recognized, private equity-backed consumer services organization with an ambitious vision for growth. They are seeking an accomplished executive to lead and transform their Sales & Loyalty Center into a world-class customer engagement and revenue generation organization.

This is not a traditional contact center leadership role.

Why This Opportunity?

This is an opportunity to build something special.

You'll inherit a successful operation with significant scale and the executive sponsorship to transform it into a best-in-class Sales & Loyalty organization. You'll have the opportunity to shape strategy, influence technology investments, lead organizational transformation, and directly impact company growth.

The Vice President, Operations - Sales & Loyalty Center will be responsible for developing the strategy, people, technology, and operational excellence required to maximize customer acquisition, sales conversion, customer loyalty, and franchise partner success. This executive will oversee a high-volume omnichannel operation and play a critical role in scaling the business through process optimization, AI adoption, workforce strategy, and customer experience innovation.

What You'll Do

• Lead all aspects of the Sales & Loyalty Center, including customer acquisition, sales performance, customer experience, workforce management, quality, training, and operational excellence.
• Develop and execute a strategic roadmap to improve lead conversion, customer satisfaction, and overall business performance.
• Drive continuous improvement initiatives using data, analytics, automation, AI, and emerging customer experience technologies.
• Own financial performance, including P&L management, forecasting, budgeting, and resource planning.
• Establish KPIs and accountability across the organization while fostering a high-performance culture.
• Partner with executive leadership to align the Sales & Loyalty Center with broader organizational growth initiatives.
• Build and develop high-performing leaders while creating a culture focused on coaching, accountability, engagement, and continuous improvement.
• Evaluate and implement technologies that improve customer engagement, operational efficiency, and employee productivity.
• Strengthen relationships with internal stakeholders and franchise partners by delivering exceptional service and measurable business results.
• Leverage data and analytics to identify opportunities to improve sales conversion, customer retention, and operational performance.

Requirements

• 10+ years of progressive leadership experience within contact center, customer operations, customer experience, inside sales, or revenue operations.