VP Product
- Compensation
- Not disclosed
- Location
- Herzliya, Tel Aviv District
- Work setup
- Onsite
- Seniority
- C level
- Employment
- Not specified
- Experience
- 8+ years
- Category
- Not specified
- Posted
Skills
Must have
- 8+ years of experience in senior product leadership roles (VP / Head of Product)
- Strong B2C product background (not internal tools or pure enterprise)
- Proven experience with PLG, SaaS products, and eCommerce flows
- Proven experience driving retention, activation, conversion, and LTV through product
- Experience leading consumer-facing funnels at scale
- Proven experience leading complex, multi-sided platforms or marketplaces
- Experience managing and scaling product teams of 8+ people
- Strong background in product strategy, discovery, experimentation, and execution
- Deep understanding of data-driven decision making (funnels, cohorts, A/B testing)
- Experience working closely with Engineering, Marketing, and Operations
- Strong leadership, communication, and stakeholder management skills
- Fluent English
Full description
We are seeking a VP Product to own and scale the product organization of DoktorABC. This role is responsible for defining product strategy, driving execution across multiple platforms, and ensuring that the product serves as the backbone of a complex, regulated telehealth marketplace.
Reporting directly to the CEO, the VP Product will act as a central integrator between Business, Engineering, Medical, Operations, and Marketing — translating company strategy into clear product direction and shipped outcomes.
This is a senior leadership role for a proven product builder who can operate at both strategic and hands-on levels in a fast-growing, high-complexity environment.
Helfy is a technology-driven group building the next generation of digital healthcare infrastructure. At the core of the group is DoktorABC, a leading telehealth marketplace operating across multiple international markets.
DoktorABC functions as an end-to-end telehealth marketplace, connecting:
- Patients seeking fast, convenient access to care
- Licensed doctors providing online consultations and prescriptions
- Pharmacies fulfilling prescriptions and OTC products
- Medication & OTC products, including regulated treatments
- Delivery partners ensuring fast, reliable home delivery
The platform seamlessly combines medical consultation, prescription handling, pharmacy fulfillment, and last-mile delivery into a single digital experience. Operating in regulated environments, DoktorABC enables millions of patients to receive treatment without queues, friction, or unnecessary in-person visits.
Responsibilities
Product Strategy & Vision
- Define and own the B2C product strategy aligned with growth and revenue goals
- Translate COO-level objectives into clear product roadmaps and measurable outcomes
- Balance short-term growth experiments with long-term SaaS platform scalability
- Own product discovery, experimentation, and prioritization frameworks
B2C Marketplace, SaaS & Platform Ownership
- Own the full marketplace product experience across patients, doctors, pharmacies, and internal operations
- Ensure healthy balance between supply, demand, and operational constraints
- Build tools that scale doctor throughput, pharmacy efficiency, and patient satisfaction
- Drive product solutions for multi-market and multi-regulation environments
Retention, Activation, PLG & Lifecycle (Critical Ownership Area)
- Own product-led growth (PLG) across the entire user journey
- Drive activation, habit formation, repeat usage, and long-term engagement