Web Analytics Engineer - Google Tag Manager

Job Description Web Analytics Engineer (Google Analytics & GTM) :

Location : Pune, India (Work from Office)

Experience : 35 Years

Employment Type : Full-Time

Client : Enterprise Retail/E-Commerce Customer (RH)

Compensation : Up to ?1822 LPA (based on experience and fit)

About the Role :

RBM Software is seeking a Web Analytics Engineer with strong hands-on experience in Google Analytics 4 (GA4) and Google Tag Manager (GTM) to support a large-scale React-based eCommerce platform. The ideal candidate will be responsible for implementing, validating, and optimizing analytics tracking across customer journeys, ensuring accurate data collection for business, marketing, and product teams. This is a highly hands-on role requiring expertise in web analytics, tag management, event tracking, debugging, and data validation within modern JavaScript applications.

Primary Responsibilities :

• Design, implement, and maintain analytics tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM).

• Configure and deploy custom events, ecommerce tracking, conversion tracking, and user interaction tracking on React-based applications.

• Work closely with developers, product managers, and business stakeholders to define analytics requirements.

• Validate tracking implementations using browser developer tools, GTM Preview Mode, GA DebugView, and other analytics debugging tools.

• Build and maintain tracking documentation, event taxonomies, and measurement plans.

• Monitor analytics data quality and troubleshoot tracking discrepancies.

• Create dashboards and reports to provide actionable business insights.

• Support A/B testing and experimentation initiatives by ensuring proper event instrumentation and measurement.

• Collaborate with engineering teams to ensure analytics best practices are embedded in application development.

Required Skills (Must Have) : Primary Skills :

• Google Analytics 4 (GA4) : Strong hands-on implementation experience.

• Google Tag Manager (GTM) : Advanced knowledge of tag deployment, triggers, variables, and debugging.

• Web Analytics : Event tracking, conversion funnels, user behavior analysis.

• Experience implementing analytics on React.js applications.

• Strong understanding of JavaScript and browser events.

• Experience working with ecommerce analytics and customer journey tracking.

Secondary Skills :

• Python scripting for data validation, analysis, or automation.

• SQL for analytics and reporting.

• BigQuery basics for GA4 data analysis.

• Tableau, Looker Studio, or similar BI tools.

Preferred Qualifications :

• Experience with enterprise retail or ecommerce platforms.

• Familiarity with A/B testing and experimentation frameworks.

• Experience working in Agile/Scrum environments.

• Knowledge of data governance and analytics best practices.

Education :

Bachelors degree in Computer Science, Information Technology, Engineering, or related field.

Experience :

35 years of relevant experience in Web Analytics, Google Analytics, and GTM implementations.