Web Analytics Engineer - Tag Management & Digital Analytics

Job Title : Web Analytics Engineer - Tag Management & Digital Analytics

Location : Onsite - Pune.

Experience Level : Mid to Senior (4-8 Years)

Reports to : Director of Digital Analytics

Role Overview :

We are looking for a highly skilled Analytics Engineer to join our Digital Analytics team. In this role, you will be responsible for architecting, implementing, and governing advanced tag management and digital analytics solutions. You will drive business insights by ensuring accurate event tracking, consent management, and seamless data flow from digital touchpoints to reporting platforms.

Key Responsibilities : 1. Tag Management & Implementation :

• Design, develop, and maintain Google Tag Manager (GTM) containers, triggers, and variables.

• Implement event tracking in GA4 (Google Analytics 4), Adobe Analytics, and Content Square.

• Build custom GA4 event taxonomies (e.g., add to cart, purchase, checkout) and ensure accurate data collection.

2. Consent Management & Compliance :

• Configure and enforce consent-based tag firing using OneTrust or other CMPs.

• Ensure GDPR, CCPA, and other privacy regulations are met in all tagging implementations.

3. Data Layer Architecture :

• Architect and manage the dataLayer structure for ecommerce and user interaction events.

• Validate event pushes from front-end applications (React, Angular, etc.) to ensure consistency.

4. Collaboration & Stakeholder Management :

• Partner with UI developers, marketing teams, and analytics stakeholders to define and deliver analytics use cases.

• Translate business requirements into technical tagging solutions.

• Ensure timely execution of tagging projects from spec to production.

5. Reporting & Dashboarding :

• Build and maintain automated dashboards using Looker Studio, GA4, and Adobe Analytics Workspace.

• Provide actionable insights to marketing, product, and leadership teams by ensuring data accuracy and real-time reporting.

6. Development Lifecycle :

• Write, test, and publish GTM tags, ensuring adherence to development and QA standards.

• Coordinate with engineering teams to implement dataLayer pushes and event triggers.

• Use Jira for ticket management and progress tracking across projects.

Required Skills & Qualifications :

• Bachelor's degree in Computer Science, Marketing Analytics, or a related field.

• 4+ years of experience in digital analytics, tag management, and ecommerce tracking.

• Hands-on expertise in Google Tag Manager (GTM) and GA4 (Google Analytics 4).

• Experience with Adobe Analytics and Adobe Launch.

• Proficiency in data Layer architecture and event tracking for web and mobile.

• Strong understanding of consent.