mcsaatchiltd.teamtailor.com
Web Developer
- Compensation
- Not disclosed
- Location
- Bengaluru, IN
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 4+ years
- Category
- Software engineering
- Posted
Skills
Must have
- 4–6 years building and maintaining sites in a commercial or agency environment.
Nice to have
- Headless CMS experience (Contentful or similar).
Full description
About Us
M&C Saatchi Performance is a global digital media agency, connecting brands to people. We deliver business growth for our clients through effective, measurable, and evolving digital media strategies.
About the role
This role is hands-on development to support different teams across the business, Marketing, SEO/GEO, Creative and CRO, on our site and on client platforms.
What this role will own :
1. Our website
- Site revamps: build and ship the website revamp and the wider redesign, from approved wireframes and copy through to development, QA and launch.
- Templates and page builds: location pages, service and sector pages, section pages, blog and article templates, author pages, landing pages and campaign pages.
- Performance: Core Web Vitals, page speed, caching and plugin hygiene, with a full mobile responsiveness overhaul.
- Integrations: HubSpot forms and tracking, GA4 and Google Tag Manager, job listings via ATS API, and other martech connections.
- Maintenance: plugin and core updates, security, staging-to-production workflow, backups, uptime and bug fixes.
2. CRO, analytics and measurement
- Experimentation: implement A/B tests and CRO changes using VWO, Optimizely, Adobe Target or equivalent, and support the testing roadmap.
- Front and back end: implement conversion changes across both website and app surfaces.
- Tracking implementation: build and QA GA4 and GTM events, data layers, conversion tracking and experiment tracking, working with the CRO and analytics teams.
- Debugging: diagnose tracking issues confidently using browser DevTools, GTM Preview, GA4 DebugView and similar.
3. SEO and GEO implementation
- Technical foundations: XML sitemaps, robots.txt (including AI crawler rules for GPTBot, ClaudeBot, PerplexityBot and others), canonical tags, redirects, hreflang where relevant, and llms.txt.
- Structured data: Organization, Service, Article and FAQ JSON-LD implemented from specifications supplied by the SEO/GEO team, validated error-free.
- On-page execution: metadata, heading structure, internal linking, schema and content-structure changes that make pages readable to search engines and AI answer engines.
- Diagnostics: work with the SEO/GEO team on crawl, indexation and log analysis, and fix what the audits surface.