Tierpoint
Senior Manager, Website SEO & AEO
- Compensation
- Not disclosed
- Location
- US
- Work setup
- Remote
- Seniority
- Senior
- Employment
- Not specified
- Experience
- Not specified
- Category
- Marketing
- Posted
Skills
Must have
- B2B technology organizations highly preferred
- A strong track record of building successful SEO programs from the ground up
- In-depth knowledge of all aspects of SEO, including technical, content development, link-building, keyword research, programmatic SEO, and more
- Familiarity with SEO tools and platforms such as Google Analytics, SEMRush, Ahrefs, Content Harmony, and Screaming Frog - with a desire to drive the implementation of the right tools at TierPoint
- Experience in WordPress to ensure compatibility, security and performance optimization
- Self-starter who can make proactive strategies a reality through cross-functional programs
- A passion for data with an ability to extract actionable insights from multiple data sources
- Adequate professional experience and knowledge to perform Job Responsibilities
- Excellent verbal, written, and interpersonal skills
- Ability to prioritize and organize effectively
- Ability to work on multiple projects simultaneously
- Ability to work both independently and with others
- Ability to operate in a fast moving, team-oriented, collaborative environment with tight deadlines
- Proficiency in using MS Office Suite and Windows-based computer applications
Nice to have
- 5+ years of experience in SEO
- Prior experience particularly in the data center industry
Full description
Overview
We are looking for an experienced Search Engine Optimization professional to join the digital marketing team to build a world-class SEO function that will accelerate growth and brand awareness.
Responsibilities
- Build the SEO strategy for TierPoint, including technical optimizations, programs, content strategy, and measurement.
- Monitor and analyze SEO channel performance and maintain reporting on overall performance, traffic, conversion, and keyword rankings.
- Conduct technical SEO audits, troubleshoot site health issues, and provide actionable recommendations to improve crawlability, indexation, and overall performance.
- Continually conduct keyword research to uncover new opportunities based on market trends and the evolution of the TierPoint products and services lineup.
- Perform content audits to advise content creators on what content to create and when and provide insights updates to old content and when to consolidate or remove content.
- Optimize user journeys to improve conversion rates by analyzing website performance, A/B testing landing pages, and refining CTAs and content
- Build and maintain a detailed content roadmap for the company website, tierpoint.com, ensuring timely and high-quality delivery of initiatives to drive organic traffic growth.
- Execute continuous on-page SEO audits, identify improvement areas, and partner with content, product marketing, and digital marketing to make those improvements.
- Be the SEO expert for the company, continually monitoring traffic and impacts of algorithm changes, AI advancements, market dynamics, etc.
- Work closely with product marketing, digital, content, and more to enable all teams with SEO knowledge and best practices, helping to amplify SEO efforts further.
- Provides quality internal and external customer service surrounding the Company values.
- Other duties as assigned.
Qualifications
- B2B technology organizations highly preferred
- A strong track record of building successful SEO programs from the ground up
- In-depth knowledge of all aspects of SEO, including technical, content development, link-building, keyword research, programmatic SEO, and more
- Familiarity with SEO tools and platforms such as Google Analytics, SEMRush, Ahrefs, Content Harmony, and Screaming Frog - with a desire to drive the implementation of the right tools at TierPoint
- Experience in WordPress to ensure compatibility, security and performance optimization
- Self-starter who can make proactive strategies a reality through cross-functional programs